If 2024 had a bag that ate every other bag's lunch, it's the East-West. Long, slim, tucked-under-the-arm energy - think the cooler, more confident cousin of the baguette bag who definitely knows your secrets. And celebs? Yeah, they're all in. Let's talk receipts.
- Kendall Jenner: Of course, Kenny was early. Picture her in an oversized blazer, tiny shorts, and a chocolate East-West bag tucked under her arm. Oversized blazer, micro shorts, and that chocolatey East-West? Effortless. Minimal. Rich-girl energy turned up to 100.
- Hailey Bieber: Hailey is basically the human Pinterest board for quiet luxury, so duh, she had to flex an ivory East-West. No surprise here - queen of quiet-luxury bags. Hailey paired her ivory East-West with baggy jeans and a white crop tee. Add slick bun + shades and suddenly Starbucks looks like a Vogue shoot.
- Bella Hadid: Bella doesn't wear bags - she rebrands them. She stepped out with a glossy black East-West, micro sunnies, and a leather jacket that looked like it time-traveled from the 2000s. Pinterest boards? Exploded. Vintage shop prices? Tripled. Basically, Bella said, "Good luck finding one now."
- Dua Lipa: Trust Dua to flip the script. So instead of the classic neutrals, she came through with a neon East-West that looked like it glowed in the dark. She rocked a neon East-West with a cargo skirt and mesh top, proving this bag doesn't just belong to neutrals-only girlies. East-West can party too.
- Zendaya: Last but never least: Z. She turned heads with a wine-red East-West on the red carpet, showing that a slouch-free, structured moment can still feel fresh. The internet still hasn't recovered. No slouch, no fuss, just pure Zendaya supremacy.
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